Rizal Sofyan¹ & Riyanti Wisnu Setyorini Putri²

 

Abstract

Instagram filter is a new feature on Instagram that is unique and diverse. Instagram becomes more fun with the existence of this feature since most of them are made by third party creators. A moment life shared for a limited time (24 hours) via Instagram Stories becomes more interesting. The development of this filter has many uses, not only some consider as makeup to beautify their face, but also as utilities with a wide range of functions such as distorting images, changing colors, pasting animations, and conducting games/quiz, thus creating a space for user interaction. The artistic power and interaction of the filters create fascinating ideas to create visual art. Filters do not stop at an entertainment, but can also help sharpen the narrative, for example, through visuals. Therefore, filters on Instagram can be used to assist in the process of making visual art and video art. Artwork exploration and analysis of works of art was the method for the present study to figure out how aesthetics and narrative are present in artwork creation facilitated by Instagram filters. This practice-led study has become an exploration of new media art that is conceptual and instant.

Keywords: instagram filter, art exploration, visual art

 

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References

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Website:

https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement (Accessed on 22^nd August 2021)