Petrus Gogor Bangsa¹, Edi Jatmiko², Dwisanto Sayogo³

 

Abstract         

Internet technology has triggered many transformations, including the emergence of digital platforms for graphic design. The rise of digital platforms is hailed as a driver of economic processes and technological innovation. Everyone can benefit greatly from this transformation as it empowers them to build a business online without relying on “offline” intermediaries, whether state or an established corporate without complicated regulations and unnecessary costs. As newcomers to the graphic design business, young graphic designers benefit greatly from this digital platform. They have a great opportunity to independently exhibit and sell their work to clients around the world, something that never happened in the days before the advent of Internet technology. This research aims to show that technological determination can have a very positive impact on those who master it. As a study material, this research uses José van Dijck's platform society theory. This research was conducted in early 2021 on several subjects consisting of Visual Communication Design students in Yogyakarta who run an online graphic design business. The conclusion of this research is that young graphic designers who utilize digital platforms become more visible, high exposure on their work, and zero dependence on intermediaries. This remote working method has now also proven effective as a solution during difficult circumstances due to the Covid-19 pandemic.

Keywords:  digital platform, young graphic designer, shortcut, visual communication design, student

 

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References

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